10 May TOP 7 LIFESTYLE INFLUENCER MARKETING AGENCIES
Lifestyle influencer marketing agencies continue to redefine how brands connect with modern consumers through aspirational, relatable content. These agencies specialize in curating partnerships with influencers who embody specific aesthetics, values, and communities—whether it’s wellness, fashion, travel, or sustainable living. With the global rise in influencer-driven purchasing decisions, brands are increasingly turning to expert agencies that can match them with talent, manage multi-platform campaigns, and deliver measurable results.
Amra and Elma compiled the following list to highlight seven standout agencies that lead the lifestyle influencer marketing space in 2025. Each has built a reputation for delivering strategic, creative, and data-backed influencer campaigns. From boutique agencies to tech-enabled powerhouses, these firms shape how brands engage lifestyle audiences worldwide.
TOP 7 LIFESTYLE INFLUENCER MARKETING AGENCIES
1. Amra & Elma
2. Viral Nation
3. The Influencer Marketing Factory
4. The Shelf
5. Obviously
6. Ubiquitous
LIFESTYLE INFLUENCER MARKETING AGENCIES LEADING THE WAY
LIFESTYLE INFLUENCER MARKETING AGENCIES #1. Amra & Elma
Amra & Elma is a premier lifestyle influencer marketing agency based in New York, founded by two Forbes-featured influencers. The agency specializes in helping luxury, beauty, wellness, and fashion brands connect with influential lifestyle creators. They’re known for combining strategic influencer outreach with high-quality content production. Amra & Elma has worked with global clients such as Netflix, LVMH, and Nestlé. What makes them standout is their in-house data analytics that track influencer performance across campaigns.
Their team includes creative strategists, designers, and influencer relations experts who handle end-to-end campaign management. With a deep understanding of lifestyle culture, they tailor campaigns that are visually compelling and highly shareable. Their campaigns often include cross-channel promotions across Instagram, TikTok, and YouTube. Brands partner with them for both reach and elevated brand positioning. Amra & Elma continues to set trends in luxury lifestyle influencer collaborations.
LIFESTYLE INFLUENCER MARKETING AGENCIES #2. Viral Nation
Viral Nation is a global leader in influencer marketing, well-known for delivering ROI-driven lifestyle campaigns. They manage talent and brand partnerships across TikTok, Instagram, and YouTube. With a team of over 100 specialists, they combine creative storytelling with robust analytics. Viral Nation offers full-service management, from influencer sourcing to compliance and reporting.
They’ve worked with major brands like Coca-Cola, Tencent, and Aston Martin. Their lifestyle campaigns typically emphasize virality and culture-forward visuals. The agency also operates one of the largest influencer talent agencies globally. They use proprietary software to track content engagement and conversions. Viral Nation is ideal for lifestyle brands looking to go beyond traditional reach metrics. Their scale and tech integration make them a preferred choice for high-budget campaigns.
LIFESTYLE INFLUENCER MARKETING AGENCIES #3. The Influencer Marketing Factory
The Influencer Marketing Factory specializes in building tailored influencer campaigns for lifestyle and wellness brands. They focus heavily on Gen Z and Millennial audiences across TikTok, Instagram, and YouTube. With a strong emphasis on authenticity, they ensure each influencer fits the brand ethos. They offer services like influencer discovery, contracting, and performance reporting.
The agency has collaborated with brands like Dunkin’, Amazon, and Hilton. Their campaigns blend storytelling with measurable impact, using creators who embody aspirational yet relatable lifestyles. They also help brands enter new markets through culturally relevant influencer partnerships. Their reporting includes metrics on watch time, engagement, and sentiment analysis. Clients value the transparency and detail in their end-of-campaign reporting. The Influencer Marketing Factory bridges cultural trends with smart brand alignment.
LIFESTYLE INFLUENCER MARKETING AGENCIES #4. The Shelf
The Shelf is a data-driven influencer marketing agency that tailors its services to lifestyle, fashion, and home brands. They use predictive analytics and AI to forecast campaign success before launch. Known for their strategic depth, they craft storylines that appeal to consumer emotions and habits. Their campaigns span Instagram, YouTube, Pinterest, and TikTok. The Shelf has supported brands like Neutrogena, eos, and Fabletics.
They produce editorial-style content that aligns with aspirational lifestyle aesthetics. Their platform helps brands identify the right influencers based on psychographics and buying behavior. Every campaign is designed to reflect the brand’s voice and tone. They focus on long-term brand awareness and product discovery. The Shelf is ideal for lifestyle brands that want performance-backed storytelling.
LIFESTYLE INFLUENCER MARKETING AGENCIES #5. Obviously
Obviously is a global influencer marketing agency known for its seamless tech integration and vast influencer network. They cater to lifestyle, fashion, beauty, and wellness brands seeking scalable campaigns. Their proprietary platform allows brands to manage, review, and approve content in real time. Obviously has partnered with iconic companies like Ulta Beauty, Lyft, and Google.
They offer micro- and macro-influencer campaigns tailored to brand goals. Their team handles everything from influencer vetting to post-campaign analytics. Obviously is praised for its white-glove service and campaign precision. They create campaigns that balance brand messaging with influencer creativity. Their global presence helps brands localize content in different regions. Obviously is trusted for its transparency, tech, and influencer quality.
LIFESTYLE INFLUENCER MARKETING AGENCIES #6. Ubiquitous
Ubiquitous focuses exclusively on influencer marketing and is known for high-impact lifestyle campaigns on TikTok, YouTube, and Instagram. They emphasize creator-brand fit, ensuring partnerships feel authentic and organic. Ubiquitous works with consumer brands across categories like fashion, wellness, and travel. Their team includes content strategists, campaign managers, and data analysts.
They offer guaranteed views and engagement projections using their platform. Brands like Adobe, Lyft, and American Eagle have tapped into their influencer roster. Their campaigns often go viral due to timing, trend awareness, and relatable content. Ubiquitous is especially strong in short-form content optimization. They manage influencer communications and compliance end-to-end. Their strategic campaigns help brands scale with culture-first content.
LIFESTYLE INFLUENCER MARKETING AGENCIES #7. Neon Rose Agency
Neon Rose Agency is a boutique lifestyle influencer marketing firm with a focus on wellness, health, and conscious living. They work with eco-conscious, ethical, and female-led brands. The agency prioritizes storytelling and visual identity in every campaign. They offer campaign strategy, influencer matching, and creative direction. Neon Rose often partners with emerging and mid-sized lifestyle brands that want deeper engagement.
Their network includes wellness coaches, beauty creators, and mindful living advocates. They emphasize slow content creation, prioritizing depth over volume. Their approach is personal, and each campaign reflects strong community values. Neon Rose is ideal for brands looking for purpose-driven partnerships. They specialize in content that reflects lifestyle choices aligned with sustainability and well-being.
CONCLUSION
The top lifestyle influencer marketing agencies of 2025 are not just matching brands with creators—they’re helping shape culture through curated partnerships, visual storytelling, and community-led campaigns. Whether you’re a legacy brand looking to stay relevant or a startup aiming to launch with impact, these agencies offer the expertise and infrastructure to deliver both visibility and emotional connection.
Their success lies in balancing creative vision with data-driven execution, ensuring campaigns not only look great but drive results. As consumers continue to seek authenticity and values alignment, agencies like Amra & Elma, Obviously, and Neon Rose are setting the tone for what’s possible. Choosing the right partner from this list means gaining more than reach—it means growing with relevance.